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The logistics and delivery industry is undergoing a technology-driven transformation, with robotics, drones, and autonomous vehicles expected to play a key role in meeting the growing challenges of last-mile delivery. To understand the public acceptability of automated parcel delivery options, this U.S. study explores customer preferences for four innovations: autonomous vehicles, aerial drones, sidewalk robots, and bipedal robots. We use an Integrated Nested Choice and Correlated Latent Variable (INCLV) model to reveal substitution effects among automated delivery modes in a sample of U.S. respondents. The study finds that acceptance of automated delivery modes is strongly tied to shipment price and time, underscoring the importance of careful planning and incentives to maximize the trialability of innovative logistics options. Older individuals and those with concerns about package handling exhibit a lower preference for automated modes, while individuals with higher education and technology affinity exhibit greater acceptance. These findings provide valuable insights for logistics companies and retailers looking to introduce automation technologies in their last-mile delivery operations, emphasizing the need to tailor marketing and communication strategies to meet customer preferences. Additionally, providing information about appropriate package handling by automated technologies may alleviate concerns and increase the acceptance of these modes among all customer groups.

 

Abstract Customer preference modelling has been widely used to aid engineering design decisions on the selection and configuration of design attributes. Recently, network analysis approaches, such as the exponential random graph model (ERGM), have been increasingly used in this field. While the ERGM-based approach has the new capability of modelling the effects of interactions and interdependencies (e.g., social relationships among customers) on customers’ decisions via network structures (e.g., using triangles to model peer influence), existing research can only model customers’ consideration decisions, and it cannot predict individual customer’s choices, as what the traditional utility-based discrete choice models (DCMs) do. However, the ability to make choice predictions is essential to predicting market demand, which forms the basis of decision-based design (DBD). This paper fills this gap by developing a novel ERGM-based approach for choice prediction. This is the first time that a network-based model can explicitly compute the probability of an alternative being chosen from a choice set. Using a large-scale customer-revealed choice database, this research studies the customer preferences estimated from the ERGM-based choice models with and without network structures and evaluates their predictive performance of market demand, benchmarking the multinomial logit (MNL) model, a traditional DCM. The results show that the proposed ERGM-based choice modelling achieves higher accuracy in predicting both individual choice behaviours and market share ranking than the MNL model, which is mathematically equivalent to ERGM when no network structures are included. The insights obtained from this study further extend the DBD framework by allowing explicit modelling of interactions among entities (i.e., customers and products) using network representations. 

One of the most notable global transportation trends is the accelerated pace of development in vehicle automation technologies. Uncertainty surrounds the future of automated mobility as there is no clear consensus on potential adoption patterns, ownership versus shared use status, and travel impacts. Adding to this uncertainty is the impact of the COVID-19 pandemic which has triggered profound changes in mobility behaviors as well as accelerated the adoption of new technologies at an unprecedented rate. Accordingly, this study examines the impact of the COVID-19 pandemic on people’s intention to adopt the emerging technology of autonomous vehicles (AVs). Using data from a survey disseminated in June 2020 to 700 respondents in the United States, a difference-in-difference regression is performed to analyze the shift in willingness to use AVs as part of an on-demand mobility service before and during the pandemic. The results reveal that the COVID-19 pandemic had a positive and highly significant impact on the intention to use AVs. This shift is present regardless of tech-savviness, gender, or urban/rural household location. Results indicate that individuals who are younger, politically left-leaning, and frequent users of on-demand modes of travel are expected to be more likely to use AVs once offered. Understanding the systematic segment and attribute variation determining the increase in consideration of AVs is important for policy making, as these effects provide a guide to predicting adoption of AVs—once available—and to identify segments of the population likely to be more resistant to adopting AVs.